Image via Fanatics.com.
Bryn Mawr’s Michael Rubin, the founder and chief executive of Fanatics and Philadelphia 76ers part owner, is always busy working on his next deal, writes Katherine Rosman for The New York Times.
Rubin grew Fanatics, a company that manufactures and sells licensed merchandise online to sports fans and more than 150 college athletic programs, into an online retail behemoth within a few years of its establishment.
He was able to do this so quickly as the company manufactures over half of the products it sells. This makes it easy to respond quickly to real-time demand for items that reflect the sudden popularity of an athlete or team.
Most recently, Rubin’s deal-making skills prompted MLB and Major League Baseball Players Association to leave their 70-year partnerships with Topps collectibles company and sign a deal with Fanatics.
He achieved this by offering the baseball players association equity in the company.
“For us, Michael is a disrupter and represented a disruptive model to the status quo that took into account both sides of the equation, the player side as well as the league side,” said Tony Clark, the executive director of the MLBPA.
Read more about Michael Rubin in The New York Times.